A decade after the collapse of the Soviet Union, the world is returning to a golden age of modern logos.
Nowhere is this trend more evident than in the World Wide Web.
But, as this article by Daniel G. Leiby and Steven D. Levitt demonstrates, some organizations still struggle to find the right fonts for their logos.
Lebny writes that the World Health Organization has a hard time choosing between a serif and a sans-serif font, and it’s difficult to choose a font for the World Food Program’s logo, because there are so many options.
A few years ago, the International Monetary Fund, one of the world’s largest, struggled to find a font that would work for its logo.
And for many other organizations, the logo design process has become more challenging.
In a world where fonts are increasingly important, it’s hard to predict when a brand might need to tweak its design for the sake of usability, according to Lebys new book, The Logo Wars.
Lebyns book is a look at the logo market and the way it works.
The most important fonts for logos are not the most commonly used, but the ones that are widely used, and that’s where they have the biggest impact.
Lebys new book is the first book that focuses on the logo marketplace, and why so many logos fail to fit the needs of the modern world.
In this interview with The Associated Press, Lebcy explains the process of designing logos for organizations, and the challenges in finding the right font for them.