Why is this embroideric?

This article first appeared on The Business Insider.Read the original article The logo of the company is in a square-shaped embroidered shape on a white background.The company is called Embrac.The company's main business is selling a series of embroided wedding dresses.The logo features an embroidden bride with a circle around her neck, the words "embroidered wedding dress" and "embrac" emblazoned

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